What is one thing the world’s wealthiest people all have in common? 88 percent of them read for at least 30 minutes a day (compared to just two percent of the general population).
If you aspire to join the ranks of wealthy entrepreneurs, reading is an invaluable skill. Books lead us into new ways of thinking, help us push through the tough times, and teach us how to become successful business men and women.
1. Rework by Jason Fried & David Heinemeier Hansson
Rework is not your average business book. It shows you a smarter, faster approach to succeed in business. This is the best book I’ve ever read about entrepreneurship. It defies “traditional” rules and offers simple, no-nonsense advice for starting your own company. Like this: “The best way to get there is through iterations. Stop imagining what’s going to work. Find out for real”.
2. Purple Cow by Seth Godin
Godin is one of the greatest entrepreneurial minds in the world. In Purple Cow, he advocates building something so amazing that people can’t ignore you. There are a lot of great lessons in this book—it’s definitely one you’ll be making notes on throughout.
“You must design a product that is remarkable enough to attract the early adopters – but is flexible enough and attractive enough that those adopters will have an easy time spreading the idea”.
3. The 7 Habits of Highly Effective People by Stephen Covey
Seven Habits is a classic book about leadership and success. There’s a reason it has sold millions of copies: the lessons are timeless and they work. My personal favorite is the “Win-Win” habit, which says that one of your first priorities should be to create a product or service that benefits your customer, and then worry about the rest.
4. Tribes by Seth Godin
Godin makes this list twice because “Tribes” should be required reading for every entrepreneur. Here’s the most important takeaway:
“Almost all growth that’s available to you exists when you aren’t like most people and when you work hard to appeal to folks who aren’t most people”. Choose your audience first, then find a product that fulfills an unmet need.
5. Meditations by Marcus Aurelius
If there’s one book that changed the way I think more than any other, it’s this. Being an entrepreneur is about finding balance in your life. It’s a constant juggling act and Meditations, the classic book of wisdom from Stoic philosopher and Roman emperor Aurelius, will help keep you grounded.
“You have power over your mind – not outside events. Realize this, and you will find strength”.